Archive for the ‘Branding’ Category

  • 10
    Oct
    Posted in:

    The increase of your retail revenue doesn’t depend only on providing the right products on time and at the right price. There is a psychology and art involved in boosting the store sales. You have to understand some of the fundamental principles of shop design if you wish to get…

  • 14
    Aug
    Posted in:

    For local businesses, vehicle wraps are considered one of the most effective forms of outdoor advertising. It has been reported that 95% of Americans respond to media on vehicles with 91% noticing words and images on commercial vehicles. In fact, 97% of Americans remember ads on vehicles with only 19%…

  • 07
    Aug
    Posted in:

    Not all fonts are created equal. Each has its own applications, but there are some professionals in the graphic design world use more often than others. While they may not fit the specifications of your next project, understanding how a graphic designer looks at a font can inform your decision….

  • 13
    Jul
    Posted in:

    Color perception is important to many aspects of marketing and signage, but it is the most important in branding. The colors you select to represent your company can have a huge impact on how successful your company is, especially when it comes to marketing efforts. This is because color is…